The Cons of McDonald’s using of Social Media Marketing

Less easy to control. Since Facebook and Twitter are opened to public, customers can leave comments easily. It may destroy the brand image if customers leave some negative comments on Facebook or Twitter. For example, there are some negative comments on YouTube that related to McDonald’s post, people would have negative impression of brand.

More time for monitoring. Since Internet is 24/7 (24 hours per day and 7 days per week), McDonald’s need spend more time to monitor the online platform and share the news frequently to keep update customers.

Unable to reach mass audience. Traditional marketing is easy to reach public by commercials and print advertisements. However, Social Media Marketing only targets a niche audience through online platform.

Restrict to enter country. Facebook and Twitter are blocked by Mainland China. That means social media marketing restrict to enter in Mainland China. People can’t see the updated news or corporate information of McDonald’s when they are in Mainland China. It is difficult to build closed relationship with customers.
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Source:
http://www.youtube.com/watch?v=5ZdALTZ6aA8