Case Study (1) - How McDonald's Uses Social Media Marketing

To use social media marketing effectively, company should update their news frequently to build long-term relationship with customers. Moreover, company can share their knowledge, sharing and entertainment to deepen and enrich the brand’s relationship with customers.

McDonald’s ranks number 62 out of a list of the top 100 “most social’ brands in 2009. McDonald’s establishes Facebook account to share latest news. There are 2,393,114 people become fans of McDonald’s as on 1 July 2010. And the number of fans is increasingly time-to-time. People can receive the latest news when they become fans of McDonald’s.

There are different pages in Facebook to introduce the products including Burgers, Dollar Menu, McCafe, Happy Meal etc. Customers can know more about the promotional news and the corporate news from McDonald’s Facebook easily. It is a public way to share their information on Facebook.

Moreover, there is some interesting news on Facebook posted by McDonald’s regularly. For example, McDonald’s posted its commercial on facebook, more than 650 fans left comments and 2,800 people liked this. It is a good way to communicate with people and McDonald’s can get the feedback from customers immediately. People left comments on facebook and shared the posts with their friends. It can spread out the message through Internet immediately.



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Sources
http://www.facebook.com/#!/McDonalds?ref=ts
http://www.bizreport.com/2010/01/which_brands_were_the_most_social_during_2009.html#
http://www.youtube.com/watch?v=5ZdALTZ6aA8